Ideas for Inexpensive Small Business Marketing and Advertising


Small Business Owners: Stretch Your Advertising Budget with Smart Ideas

If you’re a small business owner, then you already know that you’re going to be in the position to spend far more money than you earn when you first launch. But many small business owners face the quandary of what to do when you need to save money, but you can’t generate revenue without advertising and marketing. The answer lies in finding cost-effective ways to get the word out about your business, including in-house photocopying. You can keep a small business copier in good working order, and save money in the long run, by using professionals who docopy machine repair in Las Vegas to keep yours serviced. Consider these other tips for small business and do-it-yourself advertising.

Shore up your social media presence

Social media platforms are so commonly used for professional marketing purposes these days that it’s easy to forget that social platforms were originally meant for personal connections. As a result, using these platforms doesn’t cost you anything, so they help provide cheap marketing for your brand. Tempting as it might be, resist the urge to pay for social media advertising spots. Stick to using tried-and-true free methods of connecting with your audience. Post great looking photos and videos. Share links to informative articles and post links to your business blog.

Make your own marketing media

Plug in a Google search, and you’ll find a plethora of companies who offer print and media marketing services. While many of them do a great job of creating print materials for marketing and advertising purposes, it’s cheaper for you to make your own print media. For example, remember the good old-fashioned flyer? It’s still useful, and in fact, you can make flyers on your personal computer or laptop. After creating your original flyer, simply make copies of them on your copier. Finally, hire a grassroots street team to hand out your flyers at assigned locations around the city.

Do it yourself for as long as possible

Although investing in a professional copier machine might cause sticker shock at first, you’ll save money in the long run because you’ll be in control of how much money you spend on paper, ink, and related supplies instead of spending it on the services of print shops. What’s more, you can take the sting out of the purchase pain by buying a refurbished copier and using cost-efficient service professionals to save even more money.

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Common Copier Problems That Require Professional Maintenance


Common Copier Problems That Require Professional Maintenance

You probably learned how to clear a paper jam from the copier your first week in the office. By the end of the first month, you probably learned how to change the toner. If you call the IT department for everything else though, you’re bugging them with issues not within their realm and causing your copy machine problems to worsen.

While most IT departments stock their staff with loads of computer knowledge, most don’t contain a member with copier training. That means if they attempt to repair a more major problem it can void your warranty. So, how do you know what problem requires you to call a professional and which you can address yourself? Read on because this blog post will explain the common copier problems that really need a pro.

Lines or Spots on the Paper

If your copy features extra lines or streaks that don’t appear on the original, first check the copier’s glass. Clean it well and try to make the copy again. If it still presents streaks or lines, let a professional fix it. It could be dirt or other substances on the mirrors, a malfunction of the developer unit or drum, a malfunction of drum blade or a fuser issue.

Crinkles and Wrinkles on Your Pages

Check the device’s paper trays first. If the trays appear worn, try purchasing replacements. If replacing the trays didn’t fix the issue, call a technician. Worn feed and exit rollers cause crinkly paper, too. Copiers used in high humidity situations exhibit paper wrinkles and so can damage fuser assemblies.

Toner Smears

Sometimes, instead of a line or spot, the entire page smears. If it looks like you cried on it or it got caught in a downpour, the machine probably has a defective toner cartridge, the fuser assembly went bad or toner spilled inside the unit. If changing the toner cartridge does not fix it, you need a technician.

Don’t let copier issues impede your productivity. Call Sunrise Office Systems at (702) 435-9600 for the printer services Las Vegas needs.

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Business Expenses To Claim On Your Federal Tax Forms


3 Legal Examples Of Federal Tax Deductions For Business Owners

You might have heard of tax deductions that large corporations constantly try to claim, but did you know that as a small business owner, the same tax codes apply to you? Below are a few examples of tax-deductible expense you should claim in order to save money on your bill to the I.R.S.

Insurance Premiums

As a business owner, you’ll find that you’ll be responsible for obtaining your own insurance policies, and you’ll also be responsible for obtaining several types of insurance. You will need to obtain health insurance for you and your employees, and you’ll need to obtain business liability insurance. You should also purchase a policy to protect your all of your business assets, too.

While all of these insurance premiums will become expensive, here’s the good news: Your insurance premiums are tax-deductible. Check with your accountant regarding the exact figures, but know that your policies are claimable expenses.

Home Office Expenses

Home office business owners might feel that their entity is too small to take advantage of the same tax laws that the big corporations do, but nothing is further from the truth. This means that the work-from-home warrior should keep their receipts for any and all home office expenses because they’ll need to claim these on their taxes.

Office Equipment

Have you purchased operating items such as computers, desks, phones, copiers, etc.? You’ll need to claim all of these. Not only should you claim the costs of all of your initial purchases in a given tax year, but you should keep your receipts related to the maintenance and repair of your office equipment, too.

Keep in mind that even though you can only claim the purchase of equipment such as copiers only once, you can continue to claim copier repairs Las Vegas in subsequent tax years, as long as the repairs are being performed in the given year you’re filing taxes within.

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3 Specific Reasons Why Doing Business With a Turn-Key Vendor Is Smart


One-Stop Business Solutions: 3 Reasons Why This Works

When you’re thinking of purchasing operational supplies for your business, you’ll need to consider two main aspects: How much money you’ll spend on the purchase, and who’s going to help you to maintain and repair your essential equipment.

While it’s common for business operators to keep a file of various vendor numbers, it’s to your advantage to do business with a vendor who offers turn-key solutions. Below are reasons why it makes sense for you to do business with a vendor who offers one-stop solutions.

Immediate financial savings

You’ll immediately save money when you find an operator who offers all the services you need. There’s no need to pay a handful of vendors who will only charge you their marked-up fees. You won’t have to deal with everyone having their hands out for money.

What’s more, a dedicated turn-key vendor can pass on savings to you because it costs them less for supplies. Think of all of the time and money you’ll save on fuel surcharges, delivery fees, and retail mark-ups for supply and labor.

One vendor, one communication hub

When you need service from a variety of vendors, you’ll have to deal with multiple managers and their support staff. Think of the game where a message is spread through a group, and the message gets lost in translation. You can’t afford for this to happen to your business!

When you need a vendor to quickly and efficiently help you to operate your business, you can’t afford for missteps or miscommunications. You’ll need to work with one vendor who will take complete accountability for your needs to be met.

The job will be completed faster

Again, good things happen when you’re not working with a wide variety of service vendors. Imagine being able to give your copier service vendor a task, and the job is completed quickly, on schedule, and on budget.

If you’re ready to experience the joys of doing cost-efficient and time-saving business, local managed print services in Las Vegas may help with your needs.

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When You Should Repair or Replace Your Copy Machine


Knowing When to Repair or Replace Your Copy machine

A broken copy machine in your office can cause the productivity of your employees to decrease substantially, which is why it’s important to have these problems fixed and repaired as soon as possible. However, there comes a point in time when it may be more prudent to replace the machine instead of continuing to repair it. You need to weight the pros and cons of both options before you make a decision about which route you want to take.

When to Repair Your Copier

In most cases, having your copy machine repaired should help to save you a substantial sum of money when compared to how much it would cost to replace the machine with a new one. In order to identify what the repair cost is before you make a decision on whether to repair or replace the copier, make sure that you obtain a free estimate on what the repairs would cost.

When to Replace Your Copier

If the cost of the repairs for your copy machine is relatively close to how much it would cost to upgrade to a new one, there’s practically no reason not to replace the machine. It’s also important to take a look at how much you’ve spent repairing the device over the past year or two. Eventually, the money you put into the repairs would be better spent on replacing the system for one that wouldn’t require regular repairs.

What to Look for in a Repair Company

If you’ve decided to have your copier repaired and are searching for a reputable company that offers copy machine repair in Las Vegas, there are a variety of factors that can determine whether a company is good or should be avoided. For instance, make sure that the company is certified and has extensive experience in repairing copy machines. You should also inquire about whether or not the company is able to repair the exact issue that your copier is displaying. Checking online reviews is also an easy way to identify how a company is viewed by other customers.

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