Small Business Owners: Stretch Your Advertising Budget with Smart Ideas

If you’re a small business owner, then you already know that you’re going to be in the position to spend far more money than you earn when you first launch. But many small business owners face the quandary of what to do when you need to save money, but you can’t generate revenue without advertising and marketing. The answer lies in finding cost-effective ways to get the word out about your business, including in-house photocopying. You can keep a small business copier in good working order, and save money in the long run, by using professionals who docopy machine repair in Las Vegas to keep yours serviced. Consider these other tips for small business and do-it-yourself advertising.

Shore up your social media presence

Social media platforms are so commonly used for professional marketing purposes these days that it’s easy to forget that social platforms were originally meant for personal connections. As a result, using these platforms doesn’t cost you anything, so they help provide cheap marketing for your brand. Tempting as it might be, resist the urge to pay for social media advertising spots. Stick to using tried-and-true free methods of connecting with your audience. Post great looking photos and videos. Share links to informative articles and post links to your business blog.

Make your own marketing media

Plug in a Google search, and you’ll find a plethora of companies who offer print and media marketing services. While many of them do a great job of creating print materials for marketing and advertising purposes, it’s cheaper for you to make your own print media. For example, remember the good old-fashioned flyer? It’s still useful, and in fact, you can make flyers on your personal computer or laptop. After creating your original flyer, simply make copies of them on your copier. Finally, hire a grassroots street team to hand out your flyers at assigned locations around the city.

Do it yourself for as long as possible

Although investing in a professional copier machine might cause sticker shock at first, you’ll save money in the long run because you’ll be in control of how much money you spend on paper, ink, and related supplies instead of spending it on the services of print shops. What’s more, you can take the sting out of the purchase pain by buying a refurbished copier and using cost-efficient service professionals to save even more money.