How to Make Guerilla Marketing Work for You
Savvy business owners know that it’s important to get creative with marketing campaigns. Hard-sell tactics aren’t reliable when it comes to today’s sophisticated consumers. Guerilla marketing that relies upon flyers, stickers and posters can be far more effective than expensive campaigns that rely upon newspaper ad buys and TV spots. Managed print services in Las Vegas can help you plan and execute your guerilla marketing campaign.
What Is Guerilla Marketing?
Guerilla marketing refers to unconventional promotional strategies that snag potential customers’ attention because those customers have never seen anything quite like those strategies before. This type of marketing is really great at creating brand awareness. Many guerilla marketing techniques cost far less than conventional promotional tactics, so they’re good for your business’s bottom line as well.
Posters and Guerilla Marketing
Anyone who’s ever spent time in a big city is familiar with posters advertising bands and other live events. Printed posters can be used to advertise businesses, too. Prospective customers won’t have as many mental barriers in place as they may have when they’re looking at more conventional ads because they’ll view these posters as a type of street art. The only downside to this approach is that you must count on replacing these posters fairly frequently.
Not only are stickers a quick and easy way to create buzz about your company, but they’re also a cue that your business is cool. They don’t have to give out a lot of information about your business; their purpose is to create visual interest and a threshold level of buzz. Always include your website’s URL on your sticker so that people who see it can look your website up on their smartphones. Give your stickers out everywhere you go. Bumper stickers are a particularly effective form of guerilla marketing.