Design Tips for Jumbo Printing

Most jumbo printing is intended for long-distance viewing. You want people to see and understand the content without walking up to it to read it. This means the text should be easy to read and the design should be attractive to catch the eye. Whether you have an office-size printer or a jumbo printer, it needs to be well maintained by services for copy machine repair in Las Vegas Here are four things to consider for effective jumbo prints.

The Right Printer

Printers use vectors and bitmaps for printing. For normal office documents, bitmaps are fine, but for large-scale prints, vectors are needed. As bitmaps are enlarged, the image is distorted and the edges look blocky or jagged.

A vector image retains its sharpness when it is enlarged. Vector image files are smaller than bitmap files. This makes it easier to print the same file several times. It also reduces the time you need to upload and download.

The Right Font

If you want people to be able to read the text from a distance, you need to use a large-scale font. Some fonts don’t read well when they are enlarged. The space between words may be reduced and the words look crowded together. Thin fonts may be difficult to read from a distance even when they are enlarged.

You can test readability by putting the enlarged font on your computer and backing away several feet or yards to see if it is readable.

Color and Design

The general rule about color and design is to have a background color that contrasts with the graphics and text. This will make it easier to see and read. For most posters, a three-color pallet is enough, but if the poster is for an event, you may want to use more colors. Another general rule is the CMYK color software is more accurate than the RGB color software.

Other tips include keeping space between the graphics, using simple graphics like line drawings and don’t overload on the text. If you keep these things in mind, you will have a great-looking jumbo print.

Using Postcards as a Marketing Strategy

Using postcards as part of your marketing strategy is one of the best ways to bring buyers to your website, by combining the proven efficiency of print marketing with the convenience of the internet. Over 60% of people are influenced by postcards and go and visit the website after they receive a mailer. Many of these people are also first-time shoppers. Therefore, using postcards as a means of marketing is a great strategy to build your business and increase your profit margin.

The First Step Involves Setting Goals for Your Postcards as Part of Your Marketing Strategy

The goal for marketing your postcards should be as specific as possible. You can use postcards to attract new leads to your website, to introduce customers to your brand, or to influence your bottom line with discount offers for new shoppers. Then you will want to quantify the results you want. In other words, perhaps your goal is to generate a $10,000 return on your marketing investment or get 2,000 sales. Additionally, you’ll want to decide when the best time to send out your postcards will be. For example, if you have a business selling arranged flowers, you may want to send out postcards before Mother’s Day.

How to Craft Compelling Postcards

To craft truly compelling postcards, you want to have your target audience in mind. Consider the demographics of your audience as well as what problems they may be facing. What are they most likely to want or respond to? Then tell your customers succinctly how your product is the optimal solution they need to improve their lives. Find out what about your product is unique, so that you can stand out from the crowd. To print out the most compelling postcards, you may need to first check out copier repairs in Las Vegas.

3 Reasons to Recycle Toner Cartridges

Cutting costs should be at the top of any business’ to-do list. But often, as a business owner, when you think of cutting, you think big: scaling back employees or cutting important services. However, sometimes making small cuts can add up to big savings for your business. One area where you may be missing out on savings is in an area that you don’t often look at: inside your printers. Printer cartridges are often very expensive, and that’s why you need to recycle toner cartridges. Plus, recycling toner cartridges has cool benefits as well.

Cost Savings

Recycling your cartridges through managed print services in Las Vegas means that you will be able to purchase cartridges that have already gone through the recycling process. These types of cartridges are cheaper than brand new cartridges, which could add up to big savings for you. This is especially important if you are a business that relies on printing a lot of documents. You can complete a simple comparison between what new cartridges cost compared to recycled ones, and you might be shocked at the price difference!

Reduce Waste, Help the Environment

Another great reason to use a recycled printer cartridge is that it helps reduce the waste that your business produces. Instead of just throwing that used cartridge out and having it sit in a landfill for who knows how long, you can return it so that it can be used again. Not only is that a great way to reduce your own carbon footprint, but you’ll be preventing old cartridges from leaking out chemical and pollutants into the environment.

It’s Easy to Recycle Toner Cartridges

Last, and maybe the best, reason you should work with a cartridge recycling company is that they make the whole process super easy. Most companies work with you to either come right to your office to pick up cartridges or will give you return labels to ship them back.

Too much dirt and grime can really affect the functionality of the copier as well as its appearance. Here are a few steps to take to clean it properly.

How to Clean Your Copier for the Best Results

If you work from home or at a busy office, then you know that your copier does quiet the amount of work throughout the day. It can be easy to make your copies and leave. This often leads to the copier being neglect and thus accumulates dirt. This can hurt not the copier not only aesthetically but in terms of functionality. Therefore, the following includes a step by step process to thoroughly clean your copier.

When You Clean Your Copier, Turn It Off

Yours and the safety of others must be the number one priority. Therefore, before you apply anything to the copier, make sure it is turned off. Note that you should also place the electric cord away from any liquids or the actual electric outlet.

Remove the Dust First

Using a damp cloth, begin to remove as much dust as possible from the copier. Begin your dusting from the top to the bottom as it will naturally want to fall to the ground. It is imperative that you damp the cloth only as spraying can damage the copier severely, and thus, you will certainly have to contact a company that can provide a copy machine repair in Las Vegas to fix more than just the aesthetics of the copier.

Focus on the Glass Plate When You Clean Your Copier

If you’ve been noticing dark lines on your paper, then the glass plate might be the issue. Dirt, grime, and leftover ink all cause these types of lines when printing. In order to clean it, you must once again utilize a damp cloth. Spray a small amount of water or window cleaner on the cloth, NOT the glass.

Paper Tray and Toner

A great way to avoid having dust and ink enter the machine is to vacuum it. Vacuum the paper tray as dirt and other debris can get into it when putting more paper. Your toner receptacle should also be vacuumed as toner bottles are known to leak small amounts of ink during replacement.

Why You Should Get Genuine OEM Toner Instead of Generic

Whether you have a printer for professional or personal use, it’s wise to use OEM or original equipment manufacturer toner. This is a product that printer manufacturers make for specific models. Although it’s pricier, there are good reasons to go with OEM toner over generic.

OEM Toner and Quality

Generally speaking, if your main concern involves photo quality, you should always aim to use OEM. The genuine cartridges are meant to be used with the specific printer model you own, which always equates to higher quality output. This is especially true of photos. Not only do they look better with the real thing, but they also tend to maintain that quality over time.

Better Design

OEM toner cartridges are made to fit your particular printer model. As a result, they are designed better and are more durable overall. If you decide to skip using it to save a few bucks, generic toner might be problematic because its design is not necessarily suited for your printer. This can result in lower quality output as well as potential issues for your printer such as breakdowns. Generic toner also won’t last as long as OEM.

No Warranty Issues

Another problem you might think you have with generic toner is that you may very well void the warranty on your printer if a problem arises. Although this is not true, repairs can be costly if you run into a printer issue due to generic cartridges. On the other hand, issues that arise with OEM are typically much lower in cost.

Higher Price Tag

Obviously, if you are going with OEM instead of its generic counterpart, you can expect a higher price tag. However, in the long run, the higher cost benefits you; the OEM product has a longer lifespan, which means that you get your money’s worth. This is something to keep in mind when you seek managed print services in Las Vegas.

These are great reasons to get OEM toner instead of generic.